Kitspace’s role in reimagining the Hue project by Marcon developments
Overview
Kitspace partnered with Marcon Developments on the Hue project in Port Moody, BC, to address the challenges posed by the site’s constraints and the architectural design of long, narrow one-bedroom suites. Leveraging its expertise in modular design and product development, Kitspace created a programmatic interior design system that appealed to a broad spectrum of buyers, transforming potentially problematic units into some of the fastest-selling in the project.
Kitspace's contribution went beyond design—Kitspace also manufactured the interior goods for all 240 apartments, setting a new standard for Marcon’s future projects with its innovative, scalable approach.
The Challenge
The site for the Hue project presented several challenges:
- Geographical constraints limited the building’s footprint, resulting in narrow, elongated one-bedroom units that were difficult to market effectively.
- The architectural design, driven by wood frame construction, created a high number of units with similar configurations, reducing their appeal to diverse buyer demographics.
Marcon sought a partner who could reimagine these spaces to make them desirable for a wide range of potential buyers, while also maintaining production efficiency and minimizing installation complexity.
Kitspace’s Solution
- Programmatic Design System Kitspace conceived of a modular, programmatic interior design system that offered buyers a high degree of customization and flexibility. The design system was created with the goal of appealing to different buyer profiles—from young professionals and couples to empty nesters—by offering optional interior features tailored to their needs.
Key design elements included:
- Expandable dining areas to maximize space for small families or professionals who entertain guests.
- Flexible workspaces integrated into the units, allowing buyers to convert parts of the home into a home office or storage area.
- Feature-rich modular components like TV consoles, built-in desks, and customizable cabinetry that could adapt to each buyer's preferences.
- The result was a design system that reduced the overall number of unique components, increasing production efficiency and simplifying installation, while still offering significant customization for buyers.
- Appealing to Diverse Buyer Profiles By providing customizable design elements, Kitspace ensured that the units could appeal to a variety of demographics:some text
- Single professionals appreciated the smart, space-saving features and modern aesthetic.
- Young families were drawn to the functionality of the customizable storage and dining solutions.
- Empty nesters found the simplicity and flexibility of the layouts to be attractive, allowing them to downsize without sacrificing comfort or functionality.
- This flexibility made the one-bedroom units some of the most desirable in the project, helping them become the fastest sellers in the scheme.
- Efficient Manufacturing and Installation Kitspace also took responsibility for the manufacturing of the interior goods for all 240 apartments. By standardizing key elements of the design, Kitspace was able to streamline the manufacturing process and reduce overall costs, without sacrificing quality or buyer satisfaction. The off-site production of the modular components minimized on-site installation complexity and ensured timely project delivery.
The Outcome
Kitspace’s innovative design and manufacturing solutions helped transform a challenging set of one-bedroom units into highly desirable living spaces. The programmatic design system offered buyers a high degree of optionality while reducing the overall complexity of the project, both in terms of manufacturing and installation.
- Fastest-selling units: The one-bedroom units became some of the most popular in the project, thanks to the flexible, customizable design approach.
- Efficient production: Kitspace’s modular system allowed for streamlined manufacturing, reducing costs and installation times.
Template for future projects: Marcon was so impressed with the results that the interior design system developed by Kitspace became a template for future projects, ensuring consistency and scalability across other developments.
Why Kitspace Was the Right Partner?
Kitspace’s strength in creating highly customizable, modularinterior systems helped Marcon turn challenging one-bedroom layouts into acompelling product offering.
Their programmatic design approach offered buyers a high degree of flexibility, appealing to diverse demographics while reducing production complexity. Kitspace’s involvement early in the process allowed Marcon to lock in costs and lead times, making the one-bedroom units the fastest sellers in the project and setting a new design standard for future developments.
Conclusion
Kitspace’s involvement in the Hue project demonstrated the company’s ability to solve complex design challenges with a scalable, flexible approach. By combining innovative design with efficient manufacturing processes, Kitspace helped Marcon turn a challenging architectural design into a commercial success. This case highlights Kitspace’s strength in creating customizable, modular interior systems that are both practical for developers and appealing to a wide range of buyers.
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